greetings Essay Example

greetings Essay Greetings United States of America Both men and women usually smile and shake hands when greeting. The American handshake is usually firm. Good friends and relatives may embrace when they meet, especially after a long absence. In casual situations, people may wave rather than shake hands. Friends also wave to each other at a distance. Americans may greet strangers on the street by saying Hello or Good morning (in Spanish, Hola or Buenos dias), although they may pass without any greeting. Among young people, casual verbal greetings or hand-slapping and fist-bumping gestures are common. Except in formal situations, people who are acquainted generally address one another by given name. Combining a title (Mr. , Ms. , Dr. , for example) with a family name shows respect. When greeting someone for the first time, Americans commonly say Nice to meet you. A simple Hello or Hi is also common. Regional variations exist, such as Howdy (Hi) in some southern regions or Aloha (Hello) in Hawaii. Friends often greet each other with How are you? and respond Fine, thanks. Americans do not usually expect any further answer to the question. American greetings are generally quite informal. This is not intended to show lack of respect, but rather a manifestation of the American belief that everyone is equal. Although it is expected in business situations, some Americans do not shake hands at social events. Instead, they may greet you with a casual Hello or How are you? or even Just HI. In larger groups, many may not greet you at all. In social situations, Americans rarely shake hands upon leaving. The only proper answers to the greetings How do you do? How are you? or How are you doing? re Fine, Great, or Very well, thank you. This is not a request for information about your well-being; it is simply a pleasantry. See you later is Just an expression. People say this even if they never plan to see you again. When saying good-bye, Americans may say Well have to get together or Lets do lunch. This is simply a friendly gesture. Unless your American colleague specifies a time and date, dont expect an invitation. If you wa nt to have lunch, you should take the initiative to schedule it. Stand while being introduced. We will write a custom essay sample on greetings specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on greetings specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on greetings specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Only the elderly, the ill and physically unable persons remain seated while greeting or being introduced. It is good to include some information about a person you are introducing. Example: Susan Olson, Id like you to meet John Harmon. He designed the brochure we are using for this campaign. Use professional titles when you are introducing people to each other. Example: Judge Susan Olson, meet Dr. John Harmon. If you are introducing yourself, do not use your professional title. Handshakes are usually brief. Light handshakes are considered distasteful. Use a firm grip. Eye contact is important when shaking someones hand. There are many different ways people greet one another on the street, in the home, or in business situations throughout America. Understanding the appropriate use of the American greeting will make any situation comfortable as well as make a good impression on those in present company. Informal greetings include words such as Hi and Hey. Although other acknowledgments such as How do you do? or Im it doesnt necessarily mean they want to hear about your health conditions, they are imply using it as a greeting. A common, somewhat formal response is Im fine, thank you. Though less formal responses, if appropriate, can be as casual as Good! or even 0K. Americans will usually say Good-bye or simply Bye when bidding someone farewell at the time of departure. More expressive salutations include Have a nice day, It was nice seeing you, or See you later. Another simple, but greatly appreciated greeting or acknowledgment, which is universally recognized is a smile in combination with direct eye contact. Good riends, family members, or people in a romantic relationship might give each other a hug or even kiss upon meeting one another or when saying good-bye. This kind of greeting is however, reserved for people who know each other very well and share a very close relationship. Americans often shake hands when being introduced to someone. In more informal situations it is common for people not to shake hands unless a long period of time has elapsed and the people feel comfortable with each other and their mutual friendship. However, in formal business situations people ost often greet each other with a handshake every time they meet or say good-bye. As a gesture of friendliness, if a person offers you his hand, you should shake it. It could be considered rude if one didnt. Many times men are the only ones who shake hands in a mixed group. It is customary for a man to shake a womans hand only if she offers her hand first, though this is somewhat of an old-fashioned custom and today offering a hand to a woman is accepted, if not expected. An appropriate handshake should be firm and brief. It will be respected, in almost every social or professional situation when greeting or departing the presence of someone. On the other hand, a soft or weak handshake is viewed negatively by most people throughout the United States and is commonly thought of or indicates that the person might be insecure. Remember that social customs might vary in different parts of the country and also between younger and older generations of people, so it is always a good idea to observe the actions of others, the surrounding situation and whether the situation is formal or informal.

The Story of Pocahontas and John Smith

The Story of Pocahontas and John Smith Free Online Research Papers The story of Pocahontas and John Smith is one of the most famous tales in American history. It has endured for 400 years now and over the years become something of a legend. Since the story first occurred many of the facts have been twisted, confused, or shrouded in mystery. The latest version of the story is Disney’s Pocahontas, in which the story was simplified and altered for entertainment purposes. In order to understand many parts of the tale of Smith and Pocahontas one must first know the events before the two met. The land where the English first landed was in the territory of the Algonquian indian tribe which was in the Tidewater region of Virginia. The Algonquians were a large tribe of Native Americans that was split up into smaller groups. Their chief was Powhatan, the father of Pocahontas. The Algonquians had relatively the same way of life for many years up until English settlers came in 1607. Pocahontas was a princess of the Algonquian tribe. She was the favorite daughter of the powerful indian chief Powhatan. She was born in 1595 to one of Powhatan’s many wives. Her original name was Matoaka but she became known as Pocahontas, which means â€Å"Little Wanton†, playful, young girl. The stories of Pocahontas and John Smith and the Pocahontas movie start with the English arriving at the New World. The English landed and founded the settlement of Jamestown on May 14, 1607. Jamestown was around what is now Tidewater, Virginia. The governor of the settlement was Lord De La Warre. The company was led by him and others such as Captain John Smith. It was made up of 104 men and four boys. They thought to find gold and success as the Spanish did. Instead they found wilderness and conflict with the native people. If it was not for John Smith, Jamestown may not have succeeded. It is said that he is one of the first American heroes. Smith really was the intrepid adventure he was portrayed as in the Disney movie. The main difference is his looks. Unlike the tall handsome blonde in the movie, he was actually short, with a large, bushy beard. Smith was an experienced soldier and adventurer. He fought in wars all over Europe and was even taken prisoner and sold as a slave and eventually escaped. The only problem is that Smith was a very proud and boastful man so then many of his stories could have been exaggerated. There are many versions of the story of what happened between John Smith and Pocahontas. The most well-known is the one written by Smith himself. According to Smith in December 1607 Smith and some companions were ambushed by a group of Indians. The indians killed his companions and took Smith back to their chief. Chief Powhatan was impressed by Smith yet he was still sentenced to death. In the middle of the ceremony as they were about to kill Smith, Pocahontas jumped and threw herself on Smith begging her father to spare him. There was definitely no love story between the two as in the Disney movie considering Pocahontas only eleven or twelve years old at the time. Afterwards, he was ritualistically made a subordinate chief of the tribe. Then he was released back to Jamestown in peace after four weeks of captivity. Some of the problems with Smith’s version of the story are much the same as the problems with his other stories. Smith was self-promoting and boastful and liked to tell stories of him getting saved or helped by women. Many historians now believe that Smith’s story might have been partly true although many things were different. A common theory is that the indians knew Smith to be of importance in the colony and the whole execution and saving scene might have been scripted as an attempt at making some peace with settlers. Others a that Smith was involved in a series of rituals of the indian people and was just confused and constantly fearful for his life and he came out believing that Pocahontas had saved his life. Smith did not record his story until years after when he was in London. So that has led many to believe that the story was entirely fabricated by Smith. Nevertheless, after Smith was supposedly saved by Pocahontas the two went their separate ways. Smith stayed with the colonists for a few years but was injured and returned to England. He never returned to Jamestown. Years later Pocahontas converted to Christianity and married Englishman John Rolfe. There is one incident of Pocahontas and Smith seeing each other again while the two were in London. Supposedly Pocahontas immediately became upset and angry at Smith. That story is debated and considered mainly to be no more than rumor. It will never be known for sure what actually happened when Captain John Smith was captured by the Algonquian people. Nevertheless, it will live on as one of the great legends in American history. Research Papers on The Story of Pocahontas and John SmithWhere Wild and West MeetHarry Potter and the Deathly Hallows EssayMind TravelThe Masque of the Red Death Room meaningsBook Review on The Autobiography of Malcolm XCanaanite Influence on the Early Israelite ReligionHip-Hop is Art19 Century Society: A Deeply Divided EraCapital PunishmentAssess the importance of Nationalism 1815-1850 Europe

Performance Management Essay Example | Topics and Well Written Essays - 2250 words - 3

Performance Management - Essay Example This paper presents a performance management system for retail sales associates of a clothing and fashion accessories retail store. The ultimate goal of the system is to help improve revenue and customer satisfaction. By virtue of you role, you will be the first contact the customer makes when they enter the store. As such, you will be required to possess adequate knowledge of the companys products. Your role will include, but not be limited to, the following: For a start, you will be remunerated at the rate of $8.00 per hour. However, based on your performance, this rate could be increased in the future. In addition, you’ll receive a bonus every time you exceed your weekly sales target by at least fifty percent. Several key behaviors are necessary first for successful job performance of sales associates then for the realization of the goal of the performance management system(Haines III & St-Onge, 2012). Three of them are discussed here. The first is the habit of the sales associate updating their knowledge of the company’s products. Clients are impressed by sales associates who demonstrate deep knowledge of the products they seek to sell. This impression goes a long way toward influencing the customer’s decision to buy. By contrast, sales associates who exhibit ignorance of their company’s products are a put-off. Given that that the company carries new brands of merchandise from time to time, it will be necessary that every sales associate acquaints themselves with these brands. The second desirable behavior is the habit of going the extra mile(Grffin & Moorhead, 2010). Most sales associates will be happy and satisfied with simply helping the client locate the product they ask for when they enter the shop. It is a well-recognized fact that with a little calculated â€Å"guidance† of the sales associate, the client is likely to end up buying more items than they had intended. For instance,

Rogers Chocolate Case Study Example | Topics and Well Written Essays - 1250 words

Rogers Chocolate - Case Study Example Rogers’ sold chocolates, related specialty products and premium ice cream items. As Zietsma (2007) notes, firstly, competition was a point of concern since traditional players in the chocolate business were moving into the premium sector where Rogers’ had a presence (p 20). Secondly, there was a shift in consumer preferences towards organic chocolates. Moreover, consumers were becoming more environment conscious. There were significant costs involved in set up and cleaning involved in the production process. The disruption in schedules influenced by various factors was the cause for frequent out-of- stock situations faced by Rogers’. An ageing consumer base was also pertinent since there was no potential replacement for the eventual loss of customers. A traditional mindset of the employees meant that Rogers’ was not ready to reinvent itself in the present context. 2. PESTEL Analysis The political, economic, social, technological, environmental and legal is sues pertaining to Rogers’ are described in this section. 2.1 Political Change in governments affect the formulation and implementation of policies related to the chocolate industry. Rogers being in the premium chocolate segment, its products could be considered as elitist. A populist government could be at logger heads with Rogers’. Moreover, there could be pressure from political parties to unionise Rogers’ since the company would attract the attention of trade unions. Lobbying by competitors was also one of the threats that loomed over Rogers. Any decision which was the result of such bargaining could prove detrimental to the business interests of Rogers. The sales of Rogers’ outside Canada was also affected by the policies of foreign countries especially those of the US and Europe. Diplomatic stand offs between Canada and other nations would have a bearing on the bottom line of Rogers’. Every trade related treaty signed between Canada and other nations provided an opportunity to Rogers’. Likewise, when such treaties are abrogated, it is a threat to the activities at Rogers’. 2.2 Economic The changes in the economy also have a bearing on the fortunes of Rogers’. In times of recession, the sales of luxury goods are hit the most, which brings a drop in sales of premium chocolate. Further, cost cutting measures are required at every step in business. This could adversely affect the quality and hence the brand name of Rogers’. There could be a threat of layoffs in such cases. This would lead to change in employment patterns in the organisation as permanent staff is replaced by part-timers. The prices of raw materials could also increase leading to a hike in the prices of chocolates. This would make Rogers’ products unattractive in foreign markets. Economic sanctions against the countries providing raw materials to Rogers’ could hit production. Damage to crops, diversion of raw material s to competitors on account of better prices etc. are some of the other issues that can hamper production. This would make Rogers’ products unattractive in foreign markets. 2.3 Social Rogers’ had not packaged itself differently based on current trends. Hence, an ageing baby boomer generation remained its target audience. Though this group of consumers had an inclination for quality goods, eventually there would be no customers left if the younger generation does not replace them. Rogers’ marketing would have to change to reflect this reality. Similarly, the employees at Rogers’ were caught in a time warp as they had been in the same organisation for two to three generations. While there was cohesion among employees

Vail-Colorado Research Paper Example | Topics and Well Written Essays - 2000 words

Vail-Colorado - Research Paper Example In 1992 Apollo Partners purchased Vail Associates, which in turn became Vail Resorts Inc., which was followed by the acquisition of ski resorts Keystone and Breckenridge. The acquisition of these ski resorts was a major change that helped Vail succeed in the long run by appealing to a broader market. Both Keystone and Breckenridge have lower prices than Vail Mountain, and attract more single- and college-aged customers (Vail Resorts). The company then added the Real Estate segment which comprised 6 percent of the company's total revenues in 2004. Mountain revenues account for 69 percent, and revenues from lodging activities account for the remaining 25 percent. Having these additional revenues allowed Vail to establish itself and provide a greater level of customization to its guests. Owning a house on the mountain allowed skiers to visit more frequently during the winter season, as well as have a getaway during the summer season (Vail Resorts). Vail owns four different ski resorts in Colorado, a resort in Lake Tahoe California, as well as a summer resort in Grand Teton. Along with these six resorts, Vail owns Rock Resorts which is a management company that "manages 10 luxury resort hotels across the United States" (Vail Resorts). Vail Resorts offers a complete package to the vacationer of all ages... The majority of Vail Resort's visitors are there for the challenging ski terrain and the top quality service. Vail offers some of the most challenging ski terrain Colorado has and offers instructional courses for beginning to expert skiers. Select resorts have begun offering instructional ski lessons for select individuals. Classes such as: over the age of 50 only, female only, and kids Ski Zone packages have been implemented to provide the skier a more comfortable learning experience. They have recently started to offer amenities that fit the eye of the snowboarders dream. Many of the resort now offer snowboarder parks that include rails, pipes, jumps, terrain parks, and much more. For the person that prefers not to ski for the day, other activities are offered that allow them to enjoy the great outdoors without hitting the slopes. Activities such as ice skating, tubing, ski biking, snowshoeing, snowmobile tours, hiking trails, golf courses, hot-air balloon rides, and even a kid's s nowmobile racetrack has been added to the list for the visitor's pleasure. (Snow, 2005) Many indoor activities are offered at Vail Resorts as well. The most enjoyable indoor attraction is the many shopping areas the various resorts have to offer. There is a variety of shops where you can find gifts, souvenirs, jewelry, art, clothing, and much more. Other activities Vail Resorts offer will include museums, comedy shows, health spas, amphitheaters, arcades, indoor ice skating, bowling, and a variety of night clubs and bars. (Snow, 2005) Vail Resorts targets the consumer that trends more towards the upper class in society. These customers are willing and able to pay the top price in the industry to get

Impact of Sustainable Tourism

Impact of Sustainable Tourism Tourism refers to the act of travelling for recreational, business, and leisure purpose. People all over the world are travelling to different destinations. Travelling has become an important part of human life, and the tourism industry has faced increasing challenges and pressure with the increasing demand of travelling. According to (Onyangu Kaseje, 2015), nowadays, it has become increasingly important to manage sustainable tourism development. For this, it is essential to consider the growing environmental problems. (Blackman, Foster, Hyvonen, Jewell, Kuilboer, Moscardo, 2015) stated that tourism development is planned and implemented with the aim of stimulating the regional economic development in the developing countries. In the past, the tourism development planning was considered as a private sector activity that intended to meet the growing demands of the dynamic industry. After the Second World War, the tourism industry turned into a mainstream industry. The World Trade Or ganisation has claimed that tourism is one the main drivers for socio-economic progress and development. Tourism has significantly influenced different destinations and places around the world. However, many scenarios suggest the adverse impact of tourism on the environment and communities. To deal with the negative impact, it is necessary to plan tourism according to the philosophies of sustainability. The report tends to analyse the concept of Tourism Sustainability and how it challenges the conventional ways of designing strategies for a national tourism plan. The findings are based on examining the tourism development programmes and its implementation in developing and developed countries. (Zamfir Corbos, 2015) claimed that economically, the tourism planning is far-sighted and it involves considering different sectors in order to trigger the development effectively and efficiently. The report focuses on comparing the sustainable tourism with conventional tourism planning. In the end, recommendations are included for future development planning and development concept. (Liu Mwanza, 2014) indicated that the concept of sustainable development had been widely accepted by different countries and regions to carry put their planning and development functions and processes. It is based on the concept of creating a better future by ensuring that the present is not compromised. Sustainable development aims to safeguard and protect the earths capability to support life. It is mainly concerned about the social equity, cultural diversity, environmental protection, and developing a viable economy. As claimed by (Singh, 2015) sustainable tourism aims to meet the ecological, culture, economic, and social requirements of a country. It is based on focusing on the long-term aspects of tourism by ensuring that the present and future demands are met effectively and ethically. The term sustainability focuses on the long-term and future-oriented requirements, which must be fulfilled by taking considerable actions and decisions. (Moscardo, 2013) stated that the primary objective of sustainable tourism development is to focus on different areas of sustainable development in tourism. The concept of sustainable tourism is applicable to all the types of destinations and all forms of tourism. Taking the example of tourist education guide programs sustainable tourism planning can be understood in a better manner. These programs aim to educate the tourists about the natural environment and resources so that they value it preservation. Table 1: Pillars of Sustainability (Onyangu Kaseje, 2015) Â   (Liu Francis, 2013) stated that the sustainable development focuses on meeting the current needs without compromising the future needs of the nation. Sustainable tourism development is based on the concept of creating a balance between the cultural, economic, and social aspects of the nation. It ensures that none of the activities will lead to endangering of the animals or environment. The process of sustainable development focuses on promoting development without depletion of resources and is accomplished by effectively managing the resources. Basically, the concept of sustainable development is based on certain principles, which focuses on ensuring that the development is compatible with the maintenance of biological resources and ecological processes. The sustainable tourism should be planned in a cost effective manner so that the resources are managed and utilised effectively (Blackman, Foster, Hyvonen, Jewell, Kuilboer, Moscardo, 2015). Table 2: Sustainability Pyramid in Tourism (Moscardo, 2013) (Dangi Jamal, 2016) reported that sustainable development is considered as one of the best solutions to social degradation and other environment problems. The concept of sustainable tourism development includes different dimensions that relate the culture, economic, social, and environmental development with each other. The sustainable development planning mainly focuses on the preservation of environmental resources, and the activities are planned in such a manner that the intensive and excessive use of resources is avoided. (Tourism, 2016) claimed that Green Globe is one of the sustainable tourism initiatives taken by the tourism operators in New Zealand. It promotes sustainable travel and tourism across the triple bottom line. The Sustainable Business Company is responsible for monitoring and assisting the tourism operators in the country so that they can facilitate the growth of sustainable tourism development programs. As stated by (Vlaicu, 2010), the international donor agencies and government were responsible for promoting the tourism development planning in developing nations. The conventional tourism planning is based on the concept of making a huge profit by satisfying the tourists. It is a tourist-oriented development planning and has facilitated many countries in enhancing their tourism sector. The convention planning gives priority to economic benefits. The advancement in Information and Technology has facilitated the convention tourism industry. With the passage of time, the importance of conventional tourism has rapidly enhanced as it has a relevant impact on the environment, economy, and population of the chosen place. To promote conventional tourism and achieve success through it, it is important to plan and implement effective strategies (Larsen, 2016). Table 3: Conventional Tourism to Sustainable Tourism (Larsen, 2016) (Dredge Jamal, 2015) claimed that the conventional tourism planning policies focus on attracting tourists from all over the world. It emphasizes on entertaining and satisfying the tourists, without considering the impact on natural resources and environment. The businesses in New Zealand are using various traditional marketing approaches to promote tourism in the country. For example, the destination management processes are being implemented in the country. The concept is based on the promotion of different elements of the destination, which include infrastructure, people, values and culture. The place is marketed to attract tourist and encourage different types of site management activities. In New Zealand, the tourism industry has undergone various changes and developments. The businesses aim to provide tourists with a chance to enjoy the mountains, forests, islands, wetland, and high country. The economic value is the main concern while making the country sites suitable, accessi ble, and family-friendly (Yeoman, Andrade, Leguma, Wolf, Tan, Beattie, 2015). Table 4: Tourism Planning (Najdeska Rakicevik, 2012) According to (Najdeska Rakicevik, 2012), the growth in the tourism industry has positively and negatively affected different aspects of the societies and communities. Sustainable development focuses on the planning and development without the exploitation of the natural resources or affecting the cultural aspects of the societies. It aims to preserve the culture and nature for the future generations. (Hassan Bayazidpour, 2016) claimed that planning of sustainable tourism is dependent on preserving the environment and making decisions that lead to positive development. The sustainable tourism faces different types of challenges at a different level, which include making tourism accessible to all, preserving the natural and cultural resources, reducing the seasonality of demand, and promoting the well-being of the local societies and communities. Table 5: Tourism Development Plan (Singh, 2015) The comparison of conventional and sustainable tourism has helped in realising that conventional tourism is not necessarily planned to consider the enhancement of education or conservation. It does not aim to enhance the local community, if the goals are targets of conventional development plan are not effectively managed, it can result in damaging the fragile environment. The culture and resources are also under the threat of being destroyed or altered as a result of conventional tourism. (Dangi Jamal, 2016) claimed that in the past, many conventional tourism practices posed a threat to the conservation. It was due to lack of control, management, and ineffective planning techniques. In contrast, the sustainable tourism is planned with the aim of benefiting the local residents, protecting the culture, and conserving the natural resources. The plan involves educating both the local residents and tourists. (Hassan Bayazidpour, 2016) stated that the benefits of sustainable tourism are similar to conventional tourism. In addition, it not only protects the culture and natural resources but also focuses on the well-being of the community and society both economically and socially. The conventional planning only focuses on profits, while sustainable tourism is based on enhancing the environment and community and achieving profits. The conventional tourism is tourist-oriented while sustainable tourism is locally-oriented. Conventional emphasises on creating entertainment for the tourists, while sustainable tourism provides learning experience where conservation of the natural resources is termed as a priority. It is believed that the tourism planning is dependent on the goals and objectives set by the government and tourism industry. There are certain policies and regulations that must be followed throughout the planning and implementation process (Vlaicu, 2010). The tourism industry is growing and developing continuously with the passage of time. To achieve sustainable tourism development, it is important to focus on following the principles of sustainable tourism (Moscardo, 2013). As the level of challenges and complexities have increased, it is recommended to follow the following principles to attain the goal of development: Plan for long-term goals and objectives Set and respect the limits of environment and society Monitor the changes and developments continuously Take an integrated or holistic approach to development Choose an adequate pace of development Take cost-effective methods and approaches Involve the stakeholders in the process of development Examine and manage risk by implementing risk mitigation strategies In this competitive era, the economic development of the countries is dependent on it tourism sector up to a great extent. Considering this fact, the government of the developing countries is supporting the tourism sector by making effective policies and standards regarding tourists. It is highly recommended that the nations focus on the growing and changing needs and demands of the tourists belonging to different backgrounds. The hospitality industry should focus on developing highly attracting services and places to attract tourists from different regions and countries. The implementation of sustainable tourism policies and development framework will help in achieving sustainability and protecting the natural resources and environment of the country. ÂÂ   Analysing and examining the concept of tourism sustainability, it has been seen that the strategic objective of sustainable development planning can only be achieved when all the four elements of the nation are given equal importance. These elements include economic, cultural, environmental and social aspects of the nation that are interconnected with each other. The sustainable tourism promotes responsible tourism where the tourists enjoy and appreciate nature and ensure that their activities do not harm the natural environment or resources in any manner. It promotes conservation and is appreciated and accepted all over the world by the tourist sector. With the advancement in the tourism industry, both conventional and sustainable tourism development planning has gained a lot of attention. The Government and businesses operating in the industry are developing tourism plans to enhance the environment and gain social and economic benefits. Conventional tourism focuses on profitability while sustainable tourism is more concerned about the conservation of the natural environment and resources. In New Zealand, the number of tourists has commendably increased in the past few years. The country has introduced attractive policies and development programs to facilitate the tourists belonging to different age groups and backgrounds. To achieve economic and environmental benefits, the country is undergoing various changes and developments with the passage of time. These developments are promoted by the sustainable and conventional tourism planning approaches and techniques. References Blackman, A., Foster, F., Hyvonen, T., Jewell, B., Kuilboer, A., Moscardo, G. (2015). Factors contributing to successful tourism development in Peripheral Regions. The Journal of Tourism Studies , 15 (1), 59-65. Dangi, T., Jamal, T. (2016). An integrated approach to sustainable community-based tourism. Sustainability , 8 (2), 1-32. Dredge, D., Jamal, T. (2015). Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management , 51 (2), 285-297. Hassan, A., Bayazidpour, H. (2016). Analysis and sustainable tourism development planning in the Kurdistan Province. International Academic Journal of Humanities , 3 (6), 1-16. Larsen, G. (2016). The unappreciated slowness of conventional tourism. A Multidisciplinary e-Journal , 27 (2), 35-52. Liu, B., Mwanza, F. (2014). Towards sustainable tourism development in Zambia: advancing tourism planning and natural resource management . Journal of Service Science and Management , 7 (2), 30-45. Liu, Z., Francis, A. (2013). Sustainable tourism development: a critique. Journal of Sustainable Tourism , 11 (6), 459-475. Moscardo, G. (2013). Interpretation and sustainable tourism: functions, examples, and principles. The Journal of Tourism Studies , 14 (1), 112-121. Najdeska, K., Rakicevik, G. (2012). Planning of sustainable tourism development. Procedia Social and Behavioral Sciences , 44 (2), 210-220. Onyangu, J., Kaseje, M. (2015). Tourism planninga and developemnt for sustainability. American Journal of Economics, Finance and Management , 1 (5), 336-345. Singh, V. (2015). Eco-tourism as a sustainable alternative to conventional tourism. Tourism and Hospitality , 4 (4), 1-10. Tourism, N. (2016). New Zealand Tousim Guide. Retrieved February 20, 2017, from Tourism in New Zealand: http://www.tourism.net.nz/community/environmental-sustainability Vlaicu, A. (2010). Conventional tourism from sustainable tourism to ecotourism . Conventional Tourism Journal , 5 (1), 43-49. Yeoman, I., Andrade, A., Leguma, E., Wolf, N., Tan, R., Beattie, U. (2015). 2050: New Zealands sustainable future. Journal of Tourism Futures , 1 (2), 117-125. Zamfir, A., Corbos, R. (2015). Towards sustainable tourism development in urban areas. Sustainability , 7 (1), 12709-12722.

The Son of God in Milton’s Paradise Lost: Taking One for the Team Essay

The Son of God in Milton’s Paradise Lost: Taking One for the Team Among those familiar with the Judeo-Christian belief system, Jesus is normally accepted as a selfless figure, one who became human, suffered, and was put to death out of divine love for humanity. In his portrayal of the Son of God in Paradise Lost, John Milton does not necessarily disagree with the devotion or love present in the Son. His characterization of the Son does not oppose this tradition; rather, it is simply different. By Milton’s portrayal, the Son has an acute craving for attention, a desire for gory revenge over Death, and an appetite for glory. Furthermore, while the Son, after accepting the task of becoming mortal and dying to save Adam’s descendants, receives plenty of specific praise from his father (â€Å" ‘thou... hast been found by merit more than birthright Son of God’†(3.308-9)) and from the narrator (â€Å"[he] breathed immortal love to mortal men† (3.267-8)), he builds up the ramifications of his sacrifice even more in his own language. Such language from the Son comes across as not only grandiose, but even narcissistic at times. The Son of God’s speech betrays narcissism not only in its visual language (that is, the images depicted in the speech), but also in its emphasis on drawing the attention of the angels and future humans to himself. The Father precipitates his Son’s not-quite-selfless speech by musing before all the angels who might actually undertake the doubtlessly miserable task of becoming human, suffering, and dying for the sake of Adam and his descendants. â€Å" ‘Where shall we find such love,’† he wonders,â€Å" ‘[where] in all heaven charity so dear?’† (3.213-6) The implication of such language is that becoming mortal is such a chore, ... ...th the redeemed would complete the Father’s vision. Perhaps this is true in the context of Paradise Lost, but for the Son himself to say so (rather than, say, the narrator) serves no purpose but to boast of his own importance and high place in his Father’s heart. Lastly, we can look at the angels’ reaction to the Son’s acceptance speech. The narrator tells us that â€Å"admiration seized all heaven†Ã¢â‚¬â„¢ (3.271-2). The Son has, in that case, prompted the reaction for which he had aimed. He wanted the admiration and the attention. It is important to notice that, at this point, such admiration is not for the Father’s grace or mercy but rather for the Son, the bringer of said grace and mercy. The Son has succeeded, then, in diverting the attention from the message to the messenger. In true narcissistic fashion, he has made it perfectly clear who the star of this production is.

Heineken Environment Analysis Essay

The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can  sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the  company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully.

How Depth of Knowledge Drives Learning and Assessment

How Depth of Knowledge Drives Learning and Assessment Depth of Knowledge- also referred to as DOK- refers to the depth of understanding required to answer or explain an assessment-related item or a classroom activity. The concept of depth of knowledge was developed in the 1990s through research by Norman L. Webb,  a scientist at the Wisconsin Center for Education Research. DOK Background Webb originally developed depth of knowledge for mathematics and science standards. However, the model has been expanded and used in language arts, mathematics, science, and history/social studies. His model has increasingly become more popular in state assessment circles. The complexity of an assessment task is increasingly more difficult because the level often increases requiring multiple steps to complete. Does this mean that learning and assessment should not include level 1 tasks? On the contrary, learning and assessment should include a diversified set of tasks requiring students to exhibit a range of problem-solving skills within each level of complexity.  Webb identified four distinct depth of knowledge levels. Level 1 Level 1 includes basic recall of facts, concepts, information, or procedures- the rote learning or memorization of facts- an essential component of learning. Without a strong foundation of basic knowledge, students find it difficult to perform more complex tasks. Mastering level 1 tasks builds a foundation allowing students to attempt to complete higher-level tasks successfully. An example of level 1 knowledge would be: Grover Cleveland was the 22nd president of the United States, serving from 1885 to 1889. Cleveland was also the 24th president from 1893 to 1897. Level 2 Level 2 depth of knowledge  includes skills and concepts such as the use of information (graphs) or solving problems that require two or more steps with decision points along the way. The foundation of level 2 is that it often requires multiple steps to solve. You must be able to take what is there and fill in certain gaps. Students cannot simply recall the answer though some prior knowledge, as is the case with level 1. Students must be able to explain how or why in level 2 items. An example of a level 2 DOK would be: Compare and contrast a composite, cinder cone, and shield volcano. Level 3 Level 3 DOK includes strategic thinking that requires reasoning and is abstract and complex. Students must analyze and evaluate complex real-world problems with predictable outcomes. They must be able to reason their way through the problem logically.  Level 3 questions often require students to pull from multiple subject areas using a range of skills to come up with a solution that works. An example would be: Write a persuasive essay, citing evidence from other sources such as text, to convince your school principal to allow students to have and use their cell phones in class. Level 4 Level 4 includes extended thinking such as an investigation or application to solve complex real-world problems with unpredictable outcomes. Students must strategically analyze, evaluate, and reflect over time often having to change their approach on their way to coming up with an amicable solution. An  example of this level of knowledge would be: Invent a new product or create a solution that solves a problem or helps make things easier for someone within the confines of your school. DOK in the Classroom Most classroom assessments consist of level 1 or level 2 type questions. Level 3 and 4 assessments are more complex to develop, and they are also more difficult for teachers to score.  Yet, students need to be exposed to a variety of tasks at differing levels of complexity to learn and grow. Level 3 and 4 activities are challenging in different ways for both students and teachers, but they also offer many benefits that level 1 and level 2 activities cannot provide. Teachers would be best served by using a balanced approach when deciding how to implement depth of knowledge into their classrooms.

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019

Local Practice Essay Example | Topics and Well Written Essays - 500 words

Local Practice - Essay Example Even as minority ethnic groups may deem equality of treatment in healthcare, it has to be acknowledged that differences in physiological makeup make it prudent to offer differentiated healthcare. Furthermore cultural practices also call for a differentiation of healthcare since, different local practices result into differentiated healthcare needs. Discussion Engagement in Risky Behavior Risky behavior is in many instances an important predictor of the health of a population. While human beings acknowledge that risky behavior is a cause for poor health it is also a fact that instances of obesity as a result of engaging in the risky behavior of eating of junk food still exists. There are other risky behaviors such as smoking and drinking which despite education on their effects still continue to unexplainably show high rates of prevalence among the American population. The same may also be said of cultural practices which though proven to be negative continue to be adhered by certain populations. While some cultural practices lead to negative and risky behavior, the cultural practices of some ethnic groups have the opposite effect. A good example of this is the prohibition of alcohol and tobacco among the Amish and the prohibition of alcohol among the Arabs. On the other hand the immigrants in America are led to alcohol consumption due to the stress of attaining the American dream.

Tesco Company Essay Example | Topics and Well Written Essays - 1500 words - 1

Tesco Company - Essay Example The company faces financial risk factors as follows: the interest rate risk, credit risk, liquidity risk, foreign exchange risk, capital risk and insurance risk. Current ratio – this ratio measures the ability of a business to meet its current obligations using the current assets. Generally, it is advisable for the ratio of current assets to current liability to be 2: 1. Concerning Tesco PLC, the company’s current ratio for 2012 and 2013 were 0.67 and 0.69 respectively. The ratios clearly show that the company is not liquid enough to sufficiently settle its short-term obligations using the current assets. Debt ratio – this ratio indicates the proportion of a company's total assets that have been financed by the total liabilities. It also shows the value of assets that creditors would claim in case of liquidation. Concerning Tesco Company, the ratios for 2012 and 2013 are 64.9 % and 66.76 % respectively. Both ratios show a high dependency on debt to finance the co mpany's assets with 2013 having the biggest percentage. The interpretation shows that only 3.4% of Tesco's revenue was net profit before tax, whereas, the remaining 96.6% were consumed by operating expenses. Based on the current ratio and the net profit margin before tax, Tesco company exhibits poor liquidity and thus cannot meet its current obligation using the current assets. The profitability analysis shows a high level of the company’s operating expenses thus a lower level of profits expressed as a percentage of the total revenue.