John Stuart Mill s Ethical Theory - 920 Words

John Stuart Mill believed in the ethical theory (utilitarianism). Everyone should act in such way to bring the largest possibly balance of good over evil. The goodness of an act may be determined by the consequences of that act. Consequences are determined by the amount of happiness or unhappiness caused. A good man is one who considers the other man s pleasure as equally as his own. Each person s happiness is equally important. Mill believed that a free act is not an undetermined act. It is in fact determined by the unconstrained choice of the person performing the act. Basically Mill is saying consider others feelings before acting on a decision. Make sure that no one is affected by my choice. My happiness might not be your happiness. What if having the air-conditioned on all day made me happy and sleep comfortable but, made everyone else in my household sick. The cold made me happy but caused others to be sick. Do I act selfish and keep the air conditioner on? Or do I turn it off, buy a fan or a personalize air conditioner? That way everyone is happy. I get to sleep comfortably in the cold and no one gets sick. A good person considers there pleasure but others as well. I would not argue against Mill, because for example if the Mayor made a big donation to a children’s hospital only to get more votes, from a Kant’s point of view he would judge it not moral because he did it for the wrong reason. Immanuel Kant had an interesting ethical system. ItShow MoreRelatedJohn Stuart Mill s Ethical Theory865 Words   |  4 Pagesuntreatable cancer, or to not inform. This case in my opinion has the most merit, and can be applied to Mill’s Utilitarian Ethical Theory, the Kantian ethical theory, as well as the Principle of Beneficence and the Principle of Respect for Autonomy in order to determine an appropriate response for the doctor to act upon. Utilitarianism is an idea generated by John Stuart Mill and encompasses the idea of Principle of Utility. The Principle states that acts are right when they produce happiness, whichRead MoreCareer Prospects Vary For Me872 Words   |  4 Pagesas a lead in a film. In the future when I am confronted with a script with a lead that can be played by either a female or male, I will make the decision to cast a female. Nine times out of ten, this casting choice will rail against the screenwriter s vision because when men write, they write with the intent to fictionalize characters that identify with them. This is not entirely a bad thing, however it does indirectly cause the number of women leads in Hollywood to regress. My actions as a directorRead MoreComparing Aristotle And John Stuart Mill1130 Words   |  5 Pagesintend to concentrate of the famous works of Aristotle, Immanuel Kant, and John Stuart Mill. After meticulously analyzing each of the above philosophers’ texts, I pe rsonally prefer the position of utilitarian and Benthamite, John Stuart Mill. After comparing and contrasting the positions and reasonings of these philosophers, I will demonstrate my own reasons why I have chosen John Stuart Mill as the most established in his theory of the role of pleasure in morality. Aristotle was a particularly influentialRead MoreAristotle s Philosophy Of Morality And The Final Goal Of Human Life Essay1895 Words   |  8 PagesAristotle on Ethics The Nicomachean Ethics, Aristotle s key study of morality and the final goal of human life, has for many years been a popular and persuasive book. It offers the modern reader many useful insights into human desires and behavior despite being thousands of years old. The overarching theme behind this book is Aristotle s assertion that there are no recognized unconditional moral standards and that every ethical theory must take into consideration an understanding of psychologyRead MoreUtilitarianism : Bentham And Mill766 Words   |  4 PagesBentham VS. Mill Utilitarianism is a normative ethical theory that holds the morally right course of action in any given situation is the course of which yields the greatest balance of benefits over harms. More specifically, utilitarianism’s core idea is that the effects of an action determine whether actions are morally right or wrong. Created with philosophies of Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), Utilitarianism began in England in the 19th Century. Bentham and Mill builtRead MoreImmanuel Kant And John Stuart Mill Essay2002 Words   |  9 PagesTwo of the most widely known ethical philosophers are Immanuel Kant and John Stuart Mill. While they may have philosophized around the same time period, the philosophers have very different ideas about ethics and happiness. Immanuel Kant, author of Duty and Reason, believed in the morality of the good will and duty. He espoused that happiness is an irrelevancy insofar as fulfilling duty is the most important aspect of leading a moral life. Conversely, John Stuart Mill, who wrote, The Greatest HappinessRead MoreJohn Stuart Mill s On Liberty And Utilitarianism Essay2257 Words   |  10 PagesThis essay examines and inspects liberty and order conflict based on the writings of philosopher John Stuart Mill, titled On Liberty and Utilitarianism. We will discuss how his philosophical views on equality as fundamental to what it means to be human. We will interpret John Stuart Mill’s theorist view on equality as fundamental to the good or bad functioning of the state? The question and debate we would also raise will be, is equality be integral the arrangements of power? Lastly, we wouldRead MoreThe Energy Cooperative1800 Words   |  8 PagesCooperative.† The following paper will analyze the ethical issues surrounding the use of such a statement from five different ethical theories. These particular theories come from Immanuel Kant, John Stuart Mill, John Locke, John Rawls, a nd Lawrence Kohlberg. Finally, there will be a solution that the board should take with the issue, ethical, or otherwise. Immanuel Kant (1724-1804) had an ethical theory dubbed the Categorical Imperative. Within this theory he discusses the morally right and morally wrongRead MoreUtilitarianism, By John Stuart Mill1372 Words   |  6 Pagesbasic elements, can be described as creating â€Å"the greatest good for the greatest number† (122). Such was the sentiment of John Stuart Mill, one of act utilitarianism’s (also known as just utilitarianism) greatest pioneers, and promoters. Mills believed that his theory of always acting in a way that achieved the greatest net happiness was both superior to other philosophical theories and also more beneficial to the general public. However, as often occurs in the field of philosophy, there were many detractorsRead MoreSimilarity Between Religion And Utilitarianism813 Words   |  4 Pagessimilarities between religion and utilitarianism are striking, it is not true to assert that religion is utilitarian. The views of Aristotle and those of Mills on ethics are different. While Aristotle’s focuses on individual happiness, Mill focuses on the happiness of the community as a whole. Mill and Aristotle had very different views on individual happiness. Mill believed that pleasure and the absence of pain are what make an individual happy. On the other hand, Aristotle believed that happiness arises from

Essay on Sainsburys Marketing Communications Plan

In order to provide a structure upon which a comprehensive marketing plan can be build, Sainsburys should adopt a SOSTAC model in order to help the development of a logical structure combined with the key elements of a plan. The current situation puts Sainsburys in the UKs third-largest supermarket chain, with a market share of around 16% .with 823 stores, unveiled profits of  £488m, up 28% on last years levels, with 15 consecutive quarters of sales growth, Given the current environment shows how the strength and broad appeal of the Sainsburys brand has improved substantially during the past four years. Like-for-like sales growth, excluding fuel, of 4.3 per cent over the summer quarter and 3.9 per cent for the first half,†¦show more content†¦The exception was sales of heat-and-eat Chinese and Indian meals, which are growing strongly, replacing takeaways. Sainsburys managed to segment the market efficently using Nectar card database, coupled with purchase records which provides users with the power to understand customer buying patterns broken down by a multitude of geodemographic criteria. This helped Sainsburys to divide their customers in quality orientated 55%, famili orientated 20% and traditional orientated 25%. Also if we look at the market share by region ,Sainsburys has 25% market share in london, 14% in east uk 10% in wales and west and only 6% in scotland. The objectives for 2008-2009 are ranging from delivering an ever-improving quality shopping experience for customers with great products at fair prices, to improving profit margin as for example Morrisons , even though they relatively smaller in size of business, but they have much better profit margin and revenue per sq ft, with less number of stores. Other objectives are to help people to eat healthy and to have a balanced diet, to be explicit about the products and how they are produced, , to increase the range of organic food , to offer free cooking courses and reaching more customers through additional channels by opening new convenience stores and developing the online home delivery operation. The most important market strategy is to be the market leader. The leader has the largest market shareShow MoreRelatedEssay on Marketing and Consumer Ethics of the Sainsbury Company1237 Words   |  5 Pageswith regards to marketing and consumer ethics. The author also researched many useful websites with regards to Sainsburys. The information studied can be found in the bibliography section found at the closing part the report. According to Jobber et al (1998) the marketing mix is ` the tactical `toolkit of product, place/distribution, promotion and price that an organisation can control in order to facilitate satisfying exchange. The following is Sainsburys current marketing mix strategy. Read MoreThe Effects of Organizational Structure, Culture and Management Style on the Performance of a Business956 Words   |  4 PagesManagement Style on the Performance of a Business J-Sainsburys is a hierarchical organisation. The hierarchal structure starts from the Chairman (non-executive) and deputy chairman are at the highest level in the hierarchical and the rest come under them level by level, depending on the job. To reduce communication problems for Sainsburys they can set up special systems to improve flow of information. One of Sainsburys aims is to make shopping more quick and effortlessRead More Advertising Agencies and the Success of Sainsbury’s Marketing Campaign2011 Words   |  9 PagesProfessional Advertising Agencies and the Success of Sainsbury’s Marketing Campaign The Sainsbury’s supermarket store is a very large company with many stores located in the UK serving millions of customer’s everyday. The promotional campaigns that Sainsbury’s are involved with are of importance to the success of the company in order for them to promote new product ideas to customers and to become a better place for people to shop, so in some ways the campaign can enhance the shopping Read MoreSainsburys Management Information System5377 Words   |  22 Pagesa part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsburys Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsburys Supermarket offers over 23,000 products - 40% of these are Sainsburys own brand. Sainsburys serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nineRead More Promoting Success of Sainsbury Essay4492 Words   |  18 Pagesand objective Logo: Sainsburys - making life taste better In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Sainsbury’s Supermarkets The business I have chosen to investigate is the large supermarket store called J Sainsbury’s; Sainsbury’s is one of the top supermarkets that you are able to buy products and services at a good quality. Sainsbury’s supermarkets were establishedRead MoreMacro Environment and Marketing Mix3358 Words   |  14 Pagesorganisations decision making and affects its performance and Strategies† is called Macro Environment. Macro Environment can be studied through different analysis, there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and quality products at very low prices, and as a result further store branches followed overRead MoreSainsburys and Globalisation3637 Words   |  15 PagesStrengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 * Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..........4 * Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 * Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 How Sainsbury’s are dealing with the globalisation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Sainsbury’s management strategy as responses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 * The environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5-6 * Sainsbury’s reaction to effective change in its board†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 * Try something new today†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 * Supply chain†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Read MoreLidl- Integrated Marketing Campaign4088 Words   |  17 PagesMiddlesex University , BA Marketing LIDL Integrated Marketing Campaign MKT2232 Branding and Integrated Marketing Communications Module leader: Moustafa Battor Students | Name | Student Number | | Nils Wurl | M00367256 | | Mihaela Palca | M00378081 | | Maedh Marsha Zambrano | M00384704 | | Sara-Sofia Broberg | M00373321 | Seminar tutor | Dinesh Nanayakkara | Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis Read More Analysis of J Sainsbury’s Essay7590 Words   |  31 PagesAnalysis of J Sainsbury’s Unit 1- Business at work Businesses exist to produce goods and services. If someone is thinking of starting up their own business or becoming part of an existing business, they would have to have the knowledge of what makes business work successfully and know how to how to apply that knowledge in the particular area of business. For this unit I will be entering and exploring the world of business. For this unit I will encounter and evaluate information provided by certainRead MoreResearch Proposal in Tqm8723 Words   |  35 Pagessystem of Sainsbury’s. It will also focus on the research methods used to fulfil the purpose of the thesis. A description of the problems associated with the research together with an assessment of their implication on this research will also be highlighted in this chapter. â€Å"Research can be defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge†(Saunders et al., 2002). 4.2 RESEARCH DESIGN A research design is a master plan specifying

Learning Team Deliverable Week Free Essays

Walter and Traction. The customers and subscribers of the internet and cell phone service started sharing information with each other and decide to file a class action suit against Walter and Traction. Class Action Fairness Act (CAFE) is at the national level of Tort reform legislation. We will write a custom essay sample on Learning Team Deliverable Week or any similar topic only for you Order Now This type of legislation must consist of 1 00 members and citizen from various states. â€Å"Intentional tort disparagement is the publishing of a false statement of a material fact about a business’s product or service† (Subtask, Browne, Heron, Geometry-Meyer, Barracks, Doge, Williamson, 2012). Suggestion to President/Owner—-Divvies Hernandez Even though what Traction is doing is not illegal and I’m sure was clearly stated in the customer agreement that was signed by the customer its sometimes best to settle than to waist money and take your chances on someone else deciding whether the company should be help legally responsible. The owner or whomever is making the decisions should decide on what the person or group of people are trying to get out of this case is worth settling on. If the complaint is that they weren’t given what they thought they were given than the company may want to give them what they expected for the time period that the service was paid for. With prepay payment is usually made one month at a time so the company may want to give them a free month with the expectations they had with their service and clearly state what the future agreement will be after the settlement has been taken care of. The company will than need to change advertising and contract agreements disclosure to make sure this is prevented in the future. How to cite Learning Team Deliverable Week, Essays

Phases of the Moon free essay sample

New Moon When the Moon is roughly in the same direction as the Sun, its illuminated half is facing away from the Earth, and therefore the part that faces us is all dark: we have the new moon. When in this phase, the Moon and the Sun rise and set at about the same time.Waxing Crescent Moon As the Moon moves around the Earth, we get to see more and more of the illuminated half, and we say the Moon is waxing. At first we get a sliver of it, which grows as days go by. This phase is called the crescent moon.Quarter Moon A week after the new moon, when the Moon has completed about a quarter of its turn around the Earth, we can see half of the illuminated part; that is, a quarter of the Moon. This is the first quarter phase. Also called 1st quarter Moon. We will write a custom essay sample on Phases of the Moon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Waxing Gibbous Moon During the next week, we keep seeing more and more of the illuminated part of the Moon, and it is now called waxing gibbous (gibbous means humped).Full Moon Two weeks after the new moon, the moon is now halfway through its revolution, and now the illuminated half coincides with the one facing the Earth, so that we can see a full disk: we have a full moon. As mentioned above, at this time the Moon rises at the time the Sunsets, and it sets when the Sun rises. If the Moon happens to align exactly with the Earth and Sun, then we get a lunar eclipse.Waning Gibbous Moon From now on, until it becomes new again, the illuminated part of the Moon that we can see decreases, and we say its waning. The first week after full, it is called waning gibbous.Last Quarter Moon Three weeks after new, we again can see half of the illuminated part. This is usually called last quarter