Essay on Sainsburys Marketing Communications Plan

In order to provide a structure upon which a comprehensive marketing plan can be build, Sainsburys should adopt a SOSTAC model in order to help the development of a logical structure combined with the key elements of a plan. The current situation puts Sainsburys in the UKs third-largest supermarket chain, with a market share of around 16% .with 823 stores, unveiled profits of  £488m, up 28% on last years levels, with 15 consecutive quarters of sales growth, Given the current environment shows how the strength and broad appeal of the Sainsburys brand has improved substantially during the past four years. Like-for-like sales growth, excluding fuel, of 4.3 per cent over the summer quarter and 3.9 per cent for the first half,†¦show more content†¦The exception was sales of heat-and-eat Chinese and Indian meals, which are growing strongly, replacing takeaways. Sainsburys managed to segment the market efficently using Nectar card database, coupled with purchase records which provides users with the power to understand customer buying patterns broken down by a multitude of geodemographic criteria. This helped Sainsburys to divide their customers in quality orientated 55%, famili orientated 20% and traditional orientated 25%. Also if we look at the market share by region ,Sainsburys has 25% market share in london, 14% in east uk 10% in wales and west and only 6% in scotland. The objectives for 2008-2009 are ranging from delivering an ever-improving quality shopping experience for customers with great products at fair prices, to improving profit margin as for example Morrisons , even though they relatively smaller in size of business, but they have much better profit margin and revenue per sq ft, with less number of stores. Other objectives are to help people to eat healthy and to have a balanced diet, to be explicit about the products and how they are produced, , to increase the range of organic food , to offer free cooking courses and reaching more customers through additional channels by opening new convenience stores and developing the online home delivery operation. The most important market strategy is to be the market leader. The leader has the largest market shareShow MoreRelatedEssay on Marketing and Consumer Ethics of the Sainsbury Company1237 Words   |  5 Pageswith regards to marketing and consumer ethics. The author also researched many useful websites with regards to Sainsburys. The information studied can be found in the bibliography section found at the closing part the report. According to Jobber et al (1998) the marketing mix is ` the tactical `toolkit of product, place/distribution, promotion and price that an organisation can control in order to facilitate satisfying exchange. 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Introduction 3 2. Situational Analysis Read More Analysis of J Sainsbury’s Essay7590 Words   |  31 PagesAnalysis of J Sainsbury’s Unit 1- Business at work Businesses exist to produce goods and services. If someone is thinking of starting up their own business or becoming part of an existing business, they would have to have the knowledge of what makes business work successfully and know how to how to apply that knowledge in the particular area of business. For this unit I will be entering and exploring the world of business. For this unit I will encounter and evaluate information provided by certainRead MoreResearch Proposal in Tqm8723 Words   |  35 Pagessystem of Sainsbury’s. It will also focus on the research methods used to fulfil the purpose of the thesis. A description of the problems associated with the research together with an assessment of their implication on this research will also be highlighted in this chapter. â€Å"Research can be defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge†(Saunders et al., 2002). 4.2 RESEARCH DESIGN A research design is a master plan specifying