Impact of Sustainable Tourism

Impact of Sustainable Tourism Tourism refers to the act of travelling for recreational, business, and leisure purpose. People all over the world are travelling to different destinations. Travelling has become an important part of human life, and the tourism industry has faced increasing challenges and pressure with the increasing demand of travelling. According to (Onyangu Kaseje, 2015), nowadays, it has become increasingly important to manage sustainable tourism development. For this, it is essential to consider the growing environmental problems. (Blackman, Foster, Hyvonen, Jewell, Kuilboer, Moscardo, 2015) stated that tourism development is planned and implemented with the aim of stimulating the regional economic development in the developing countries. In the past, the tourism development planning was considered as a private sector activity that intended to meet the growing demands of the dynamic industry. After the Second World War, the tourism industry turned into a mainstream industry. The World Trade Or ganisation has claimed that tourism is one the main drivers for socio-economic progress and development. Tourism has significantly influenced different destinations and places around the world. However, many scenarios suggest the adverse impact of tourism on the environment and communities. To deal with the negative impact, it is necessary to plan tourism according to the philosophies of sustainability. The report tends to analyse the concept of Tourism Sustainability and how it challenges the conventional ways of designing strategies for a national tourism plan. The findings are based on examining the tourism development programmes and its implementation in developing and developed countries. (Zamfir Corbos, 2015) claimed that economically, the tourism planning is far-sighted and it involves considering different sectors in order to trigger the development effectively and efficiently. The report focuses on comparing the sustainable tourism with conventional tourism planning. In the end, recommendations are included for future development planning and development concept. (Liu Mwanza, 2014) indicated that the concept of sustainable development had been widely accepted by different countries and regions to carry put their planning and development functions and processes. It is based on the concept of creating a better future by ensuring that the present is not compromised. Sustainable development aims to safeguard and protect the earths capability to support life. It is mainly concerned about the social equity, cultural diversity, environmental protection, and developing a viable economy. As claimed by (Singh, 2015) sustainable tourism aims to meet the ecological, culture, economic, and social requirements of a country. It is based on focusing on the long-term aspects of tourism by ensuring that the present and future demands are met effectively and ethically. The term sustainability focuses on the long-term and future-oriented requirements, which must be fulfilled by taking considerable actions and decisions. (Moscardo, 2013) stated that the primary objective of sustainable tourism development is to focus on different areas of sustainable development in tourism. The concept of sustainable tourism is applicable to all the types of destinations and all forms of tourism. Taking the example of tourist education guide programs sustainable tourism planning can be understood in a better manner. These programs aim to educate the tourists about the natural environment and resources so that they value it preservation. Table 1: Pillars of Sustainability (Onyangu Kaseje, 2015) Â   (Liu Francis, 2013) stated that the sustainable development focuses on meeting the current needs without compromising the future needs of the nation. Sustainable tourism development is based on the concept of creating a balance between the cultural, economic, and social aspects of the nation. It ensures that none of the activities will lead to endangering of the animals or environment. The process of sustainable development focuses on promoting development without depletion of resources and is accomplished by effectively managing the resources. Basically, the concept of sustainable development is based on certain principles, which focuses on ensuring that the development is compatible with the maintenance of biological resources and ecological processes. The sustainable tourism should be planned in a cost effective manner so that the resources are managed and utilised effectively (Blackman, Foster, Hyvonen, Jewell, Kuilboer, Moscardo, 2015). Table 2: Sustainability Pyramid in Tourism (Moscardo, 2013) (Dangi Jamal, 2016) reported that sustainable development is considered as one of the best solutions to social degradation and other environment problems. The concept of sustainable tourism development includes different dimensions that relate the culture, economic, social, and environmental development with each other. The sustainable development planning mainly focuses on the preservation of environmental resources, and the activities are planned in such a manner that the intensive and excessive use of resources is avoided. (Tourism, 2016) claimed that Green Globe is one of the sustainable tourism initiatives taken by the tourism operators in New Zealand. It promotes sustainable travel and tourism across the triple bottom line. The Sustainable Business Company is responsible for monitoring and assisting the tourism operators in the country so that they can facilitate the growth of sustainable tourism development programs. As stated by (Vlaicu, 2010), the international donor agencies and government were responsible for promoting the tourism development planning in developing nations. The conventional tourism planning is based on the concept of making a huge profit by satisfying the tourists. It is a tourist-oriented development planning and has facilitated many countries in enhancing their tourism sector. The convention planning gives priority to economic benefits. The advancement in Information and Technology has facilitated the convention tourism industry. With the passage of time, the importance of conventional tourism has rapidly enhanced as it has a relevant impact on the environment, economy, and population of the chosen place. To promote conventional tourism and achieve success through it, it is important to plan and implement effective strategies (Larsen, 2016). Table 3: Conventional Tourism to Sustainable Tourism (Larsen, 2016) (Dredge Jamal, 2015) claimed that the conventional tourism planning policies focus on attracting tourists from all over the world. It emphasizes on entertaining and satisfying the tourists, without considering the impact on natural resources and environment. The businesses in New Zealand are using various traditional marketing approaches to promote tourism in the country. For example, the destination management processes are being implemented in the country. The concept is based on the promotion of different elements of the destination, which include infrastructure, people, values and culture. The place is marketed to attract tourist and encourage different types of site management activities. In New Zealand, the tourism industry has undergone various changes and developments. The businesses aim to provide tourists with a chance to enjoy the mountains, forests, islands, wetland, and high country. The economic value is the main concern while making the country sites suitable, accessi ble, and family-friendly (Yeoman, Andrade, Leguma, Wolf, Tan, Beattie, 2015). Table 4: Tourism Planning (Najdeska Rakicevik, 2012) According to (Najdeska Rakicevik, 2012), the growth in the tourism industry has positively and negatively affected different aspects of the societies and communities. Sustainable development focuses on the planning and development without the exploitation of the natural resources or affecting the cultural aspects of the societies. It aims to preserve the culture and nature for the future generations. (Hassan Bayazidpour, 2016) claimed that planning of sustainable tourism is dependent on preserving the environment and making decisions that lead to positive development. The sustainable tourism faces different types of challenges at a different level, which include making tourism accessible to all, preserving the natural and cultural resources, reducing the seasonality of demand, and promoting the well-being of the local societies and communities. Table 5: Tourism Development Plan (Singh, 2015) The comparison of conventional and sustainable tourism has helped in realising that conventional tourism is not necessarily planned to consider the enhancement of education or conservation. It does not aim to enhance the local community, if the goals are targets of conventional development plan are not effectively managed, it can result in damaging the fragile environment. The culture and resources are also under the threat of being destroyed or altered as a result of conventional tourism. (Dangi Jamal, 2016) claimed that in the past, many conventional tourism practices posed a threat to the conservation. It was due to lack of control, management, and ineffective planning techniques. In contrast, the sustainable tourism is planned with the aim of benefiting the local residents, protecting the culture, and conserving the natural resources. The plan involves educating both the local residents and tourists. (Hassan Bayazidpour, 2016) stated that the benefits of sustainable tourism are similar to conventional tourism. In addition, it not only protects the culture and natural resources but also focuses on the well-being of the community and society both economically and socially. The conventional planning only focuses on profits, while sustainable tourism is based on enhancing the environment and community and achieving profits. The conventional tourism is tourist-oriented while sustainable tourism is locally-oriented. Conventional emphasises on creating entertainment for the tourists, while sustainable tourism provides learning experience where conservation of the natural resources is termed as a priority. It is believed that the tourism planning is dependent on the goals and objectives set by the government and tourism industry. There are certain policies and regulations that must be followed throughout the planning and implementation process (Vlaicu, 2010). The tourism industry is growing and developing continuously with the passage of time. To achieve sustainable tourism development, it is important to focus on following the principles of sustainable tourism (Moscardo, 2013). As the level of challenges and complexities have increased, it is recommended to follow the following principles to attain the goal of development: Plan for long-term goals and objectives Set and respect the limits of environment and society Monitor the changes and developments continuously Take an integrated or holistic approach to development Choose an adequate pace of development Take cost-effective methods and approaches Involve the stakeholders in the process of development Examine and manage risk by implementing risk mitigation strategies In this competitive era, the economic development of the countries is dependent on it tourism sector up to a great extent. Considering this fact, the government of the developing countries is supporting the tourism sector by making effective policies and standards regarding tourists. It is highly recommended that the nations focus on the growing and changing needs and demands of the tourists belonging to different backgrounds. The hospitality industry should focus on developing highly attracting services and places to attract tourists from different regions and countries. The implementation of sustainable tourism policies and development framework will help in achieving sustainability and protecting the natural resources and environment of the country. ÂÂ   Analysing and examining the concept of tourism sustainability, it has been seen that the strategic objective of sustainable development planning can only be achieved when all the four elements of the nation are given equal importance. These elements include economic, cultural, environmental and social aspects of the nation that are interconnected with each other. The sustainable tourism promotes responsible tourism where the tourists enjoy and appreciate nature and ensure that their activities do not harm the natural environment or resources in any manner. It promotes conservation and is appreciated and accepted all over the world by the tourist sector. With the advancement in the tourism industry, both conventional and sustainable tourism development planning has gained a lot of attention. The Government and businesses operating in the industry are developing tourism plans to enhance the environment and gain social and economic benefits. Conventional tourism focuses on profitability while sustainable tourism is more concerned about the conservation of the natural environment and resources. In New Zealand, the number of tourists has commendably increased in the past few years. The country has introduced attractive policies and development programs to facilitate the tourists belonging to different age groups and backgrounds. To achieve economic and environmental benefits, the country is undergoing various changes and developments with the passage of time. These developments are promoted by the sustainable and conventional tourism planning approaches and techniques. References Blackman, A., Foster, F., Hyvonen, T., Jewell, B., Kuilboer, A., Moscardo, G. (2015). Factors contributing to successful tourism development in Peripheral Regions. The Journal of Tourism Studies , 15 (1), 59-65. Dangi, T., Jamal, T. (2016). An integrated approach to sustainable community-based tourism. Sustainability , 8 (2), 1-32. Dredge, D., Jamal, T. (2015). Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management , 51 (2), 285-297. Hassan, A., Bayazidpour, H. (2016). Analysis and sustainable tourism development planning in the Kurdistan Province. International Academic Journal of Humanities , 3 (6), 1-16. Larsen, G. (2016). The unappreciated slowness of conventional tourism. A Multidisciplinary e-Journal , 27 (2), 35-52. Liu, B., Mwanza, F. (2014). Towards sustainable tourism development in Zambia: advancing tourism planning and natural resource management . Journal of Service Science and Management , 7 (2), 30-45. Liu, Z., Francis, A. (2013). Sustainable tourism development: a critique. Journal of Sustainable Tourism , 11 (6), 459-475. Moscardo, G. (2013). Interpretation and sustainable tourism: functions, examples, and principles. The Journal of Tourism Studies , 14 (1), 112-121. Najdeska, K., Rakicevik, G. (2012). Planning of sustainable tourism development. Procedia Social and Behavioral Sciences , 44 (2), 210-220. Onyangu, J., Kaseje, M. (2015). Tourism planninga and developemnt for sustainability. American Journal of Economics, Finance and Management , 1 (5), 336-345. Singh, V. (2015). Eco-tourism as a sustainable alternative to conventional tourism. Tourism and Hospitality , 4 (4), 1-10. Tourism, N. (2016). New Zealand Tousim Guide. Retrieved February 20, 2017, from Tourism in New Zealand: http://www.tourism.net.nz/community/environmental-sustainability Vlaicu, A. (2010). Conventional tourism from sustainable tourism to ecotourism . Conventional Tourism Journal , 5 (1), 43-49. Yeoman, I., Andrade, A., Leguma, E., Wolf, N., Tan, R., Beattie, U. (2015). 2050: New Zealands sustainable future. Journal of Tourism Futures , 1 (2), 117-125. Zamfir, A., Corbos, R. (2015). Towards sustainable tourism development in urban areas. Sustainability , 7 (1), 12709-12722.

The Son of God in Milton’s Paradise Lost: Taking One for the Team Essay

The Son of God in Milton’s Paradise Lost: Taking One for the Team Among those familiar with the Judeo-Christian belief system, Jesus is normally accepted as a selfless figure, one who became human, suffered, and was put to death out of divine love for humanity. In his portrayal of the Son of God in Paradise Lost, John Milton does not necessarily disagree with the devotion or love present in the Son. His characterization of the Son does not oppose this tradition; rather, it is simply different. By Milton’s portrayal, the Son has an acute craving for attention, a desire for gory revenge over Death, and an appetite for glory. Furthermore, while the Son, after accepting the task of becoming mortal and dying to save Adam’s descendants, receives plenty of specific praise from his father (â€Å" ‘thou... hast been found by merit more than birthright Son of God’†(3.308-9)) and from the narrator (â€Å"[he] breathed immortal love to mortal men† (3.267-8)), he builds up the ramifications of his sacrifice even more in his own language. Such language from the Son comes across as not only grandiose, but even narcissistic at times. The Son of God’s speech betrays narcissism not only in its visual language (that is, the images depicted in the speech), but also in its emphasis on drawing the attention of the angels and future humans to himself. The Father precipitates his Son’s not-quite-selfless speech by musing before all the angels who might actually undertake the doubtlessly miserable task of becoming human, suffering, and dying for the sake of Adam and his descendants. â€Å" ‘Where shall we find such love,’† he wonders,â€Å" ‘[where] in all heaven charity so dear?’† (3.213-6) The implication of such language is that becoming mortal is such a chore, ... ...th the redeemed would complete the Father’s vision. Perhaps this is true in the context of Paradise Lost, but for the Son himself to say so (rather than, say, the narrator) serves no purpose but to boast of his own importance and high place in his Father’s heart. Lastly, we can look at the angels’ reaction to the Son’s acceptance speech. The narrator tells us that â€Å"admiration seized all heaven†Ã¢â‚¬â„¢ (3.271-2). The Son has, in that case, prompted the reaction for which he had aimed. He wanted the admiration and the attention. It is important to notice that, at this point, such admiration is not for the Father’s grace or mercy but rather for the Son, the bringer of said grace and mercy. The Son has succeeded, then, in diverting the attention from the message to the messenger. In true narcissistic fashion, he has made it perfectly clear who the star of this production is.

Heineken Environment Analysis Essay

The bargaining power of suppliers The suppliers of raw materials to Heineken Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heineken is provided by Heye Glas Nederland which is fully supplied the green bottle for the worldwide distribution of Heineken beer. In the past, Heineken kept only 33% its stake in Heye Glas in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heineken has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heineken also mentioned that competition for agricultural products from the biofuels industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guiness, Carlsberg, Tiger. Therefore, buyers now have a choice to choose the one they like. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heineken. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heineken is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heineken is high. This will make Heineken considering to create innovation or uniqueness into their product that can  sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customer’s taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heineken Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heineken has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since the beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heineken tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Internal analysis of the company Analysis the resources Tangible: Since Heineken know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heineken have four breweries in Russia, all those use KHS Till plant technology. This equipment at Heineken’s packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heineken; this would bring strength to company expansion. Hence Heineken Company can stretch their production internationally and add more money for company. Management capability: Heineken implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heineken. The model takes Heineken company ambitions and values as a starting point and translates these into the leadership behavior required from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heineken. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups of males in public houses having an enjoyable night out. In the other hand, Heineken managed to differentiate its beer by using a series of advertisements employing humour and the caption Heineken refreshed the parts other beers can not reach. Organizational structure In 2005 Heineken announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heineken has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Heineken’s long term ambitions. Culture Heineken is proud of they are one of the world’s great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the  company. Heineken based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heineken make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heineken and their reputation. As a result, these values define Heineken corporate culture and working methods which help company to do the business successfully.

How Depth of Knowledge Drives Learning and Assessment

How Depth of Knowledge Drives Learning and Assessment Depth of Knowledge- also referred to as DOK- refers to the depth of understanding required to answer or explain an assessment-related item or a classroom activity. The concept of depth of knowledge was developed in the 1990s through research by Norman L. Webb,  a scientist at the Wisconsin Center for Education Research. DOK Background Webb originally developed depth of knowledge for mathematics and science standards. However, the model has been expanded and used in language arts, mathematics, science, and history/social studies. His model has increasingly become more popular in state assessment circles. The complexity of an assessment task is increasingly more difficult because the level often increases requiring multiple steps to complete. Does this mean that learning and assessment should not include level 1 tasks? On the contrary, learning and assessment should include a diversified set of tasks requiring students to exhibit a range of problem-solving skills within each level of complexity.  Webb identified four distinct depth of knowledge levels. Level 1 Level 1 includes basic recall of facts, concepts, information, or procedures- the rote learning or memorization of facts- an essential component of learning. Without a strong foundation of basic knowledge, students find it difficult to perform more complex tasks. Mastering level 1 tasks builds a foundation allowing students to attempt to complete higher-level tasks successfully. An example of level 1 knowledge would be: Grover Cleveland was the 22nd president of the United States, serving from 1885 to 1889. Cleveland was also the 24th president from 1893 to 1897. Level 2 Level 2 depth of knowledge  includes skills and concepts such as the use of information (graphs) or solving problems that require two or more steps with decision points along the way. The foundation of level 2 is that it often requires multiple steps to solve. You must be able to take what is there and fill in certain gaps. Students cannot simply recall the answer though some prior knowledge, as is the case with level 1. Students must be able to explain how or why in level 2 items. An example of a level 2 DOK would be: Compare and contrast a composite, cinder cone, and shield volcano. Level 3 Level 3 DOK includes strategic thinking that requires reasoning and is abstract and complex. Students must analyze and evaluate complex real-world problems with predictable outcomes. They must be able to reason their way through the problem logically.  Level 3 questions often require students to pull from multiple subject areas using a range of skills to come up with a solution that works. An example would be: Write a persuasive essay, citing evidence from other sources such as text, to convince your school principal to allow students to have and use their cell phones in class. Level 4 Level 4 includes extended thinking such as an investigation or application to solve complex real-world problems with unpredictable outcomes. Students must strategically analyze, evaluate, and reflect over time often having to change their approach on their way to coming up with an amicable solution. An  example of this level of knowledge would be: Invent a new product or create a solution that solves a problem or helps make things easier for someone within the confines of your school. DOK in the Classroom Most classroom assessments consist of level 1 or level 2 type questions. Level 3 and 4 assessments are more complex to develop, and they are also more difficult for teachers to score.  Yet, students need to be exposed to a variety of tasks at differing levels of complexity to learn and grow. Level 3 and 4 activities are challenging in different ways for both students and teachers, but they also offer many benefits that level 1 and level 2 activities cannot provide. Teachers would be best served by using a balanced approach when deciding how to implement depth of knowledge into their classrooms.

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019

Local Practice Essay Example | Topics and Well Written Essays - 500 words

Local Practice - Essay Example Even as minority ethnic groups may deem equality of treatment in healthcare, it has to be acknowledged that differences in physiological makeup make it prudent to offer differentiated healthcare. Furthermore cultural practices also call for a differentiation of healthcare since, different local practices result into differentiated healthcare needs. Discussion Engagement in Risky Behavior Risky behavior is in many instances an important predictor of the health of a population. While human beings acknowledge that risky behavior is a cause for poor health it is also a fact that instances of obesity as a result of engaging in the risky behavior of eating of junk food still exists. There are other risky behaviors such as smoking and drinking which despite education on their effects still continue to unexplainably show high rates of prevalence among the American population. The same may also be said of cultural practices which though proven to be negative continue to be adhered by certain populations. While some cultural practices lead to negative and risky behavior, the cultural practices of some ethnic groups have the opposite effect. A good example of this is the prohibition of alcohol and tobacco among the Amish and the prohibition of alcohol among the Arabs. On the other hand the immigrants in America are led to alcohol consumption due to the stress of attaining the American dream.

Tesco Company Essay Example | Topics and Well Written Essays - 1500 words - 1

Tesco Company - Essay Example The company faces financial risk factors as follows: the interest rate risk, credit risk, liquidity risk, foreign exchange risk, capital risk and insurance risk. Current ratio – this ratio measures the ability of a business to meet its current obligations using the current assets. Generally, it is advisable for the ratio of current assets to current liability to be 2: 1. Concerning Tesco PLC, the company’s current ratio for 2012 and 2013 were 0.67 and 0.69 respectively. The ratios clearly show that the company is not liquid enough to sufficiently settle its short-term obligations using the current assets. Debt ratio – this ratio indicates the proportion of a company's total assets that have been financed by the total liabilities. It also shows the value of assets that creditors would claim in case of liquidation. Concerning Tesco Company, the ratios for 2012 and 2013 are 64.9 % and 66.76 % respectively. Both ratios show a high dependency on debt to finance the co mpany's assets with 2013 having the biggest percentage. The interpretation shows that only 3.4% of Tesco's revenue was net profit before tax, whereas, the remaining 96.6% were consumed by operating expenses. Based on the current ratio and the net profit margin before tax, Tesco company exhibits poor liquidity and thus cannot meet its current obligation using the current assets. The profitability analysis shows a high level of the company’s operating expenses thus a lower level of profits expressed as a percentage of the total revenue.